The focus for this logo began with Jacque’s name. I chose to highlight the letter "Q" since it's a unique letter and makes her name different. From there, the Q inspired ideas of contrast and balance since the shape of a Q has a line drawn through a soft shape.
The idea of juxtaposing opposite design elements guided the brand visuals. The branding mixes serif + sans serif typography, warm + cool neutral colors, masculine + feminine details, and soft + hard textures.
The business cards use a textured, warm white cotton duplexed paper with embossed rose gold logo on the front + matching rose gold edge coloring. The backside has both serif and sans serif, raised print, black typography.
Website layouts are kept simple and geometric to highlight the photography as well as showcase Jacque's style. To see the full website, please visit jacquekent.com.