logo design, branding, art direction, graphic design + brand management
Bonfield Express Foundation
The Bonfield Express Foundation is a fast-growing charity in Downers Grove, Illinois, working to build character and community commitment in high school students. The Foundation does this by providing scholarship assistance to high school seniors to help build future community leaders.
Every Thanksgiving morning the Bonfield Express Foundation hosts a 5K run/walk to fundraise for student scholarships. It's become a community tradition, growing faster every year, with over 5,600 participants in 2015.
Through the generous support of sponsors and local families, the Foundation’s funding has distributed more than $300,000 in scholarships and has begun funding programs for local grade school students who demonstrate Jim Bonfield's personal perseverance, strong moral character, joy of learning and commitment to community.
Since the race is on Thanksgiving every year, all race + marketing materials use warm, fall colors to evoke a festive, community experience. The race is advertised in local businesses with posters and flyers, while the race materials include packet pick-up posters, pace signage, start + finish banners, race bibs, parking garage posters and t-shirts.
The latest addition for Bonfield Express was an update to their entire website. We focused on simplifying the design, making content easier to find and also added a donate button for people to give directly to the scholarship fund.
To see the full website, please visit bonfieldexpress.com.