logo design, brand IDENTITY
Originally located in Chicago, Athletic Outcomes decided to make a change and move to Austin, Texas. Not only did AO change their location, but they also updated their business to include an industrial gym and athletic lounge focused on performance training and recovery. Their goal was to create a stylish and raw, but also cozy and welcoming space, with a new logo to match.
The mark was inspired by the bold lines in industrial spaces, as well as fun, neon signage. It's bold, gender neutral and an evolution of their original logo. Featuring sharper angles and thicker type, it’s less feminine and more suited for a modern, hip and industrial gym.