BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH

LOGO DESIGN, BRAND IDENTITY, WORDPRESS WEBSITE, SOCIAL MEDIA, COPYWRITING


Workout with a purpose with BKSTRENGTH. Chicago-based personal trainer Brian Kent motivates, guides and offers individualized programs for every client — ultimately helping them reach new heights.

Copywriter: Nic Flaws
Programmer: Kari Sharp


 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy


 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy


To make BKSTRENGTH stand out, we started with a simple type treatment for his logo, emphasizing STRENGTH more so than BK, since Brian always puts his clients' and their goals above all else. We used his logos for custom Nike shirts, gift certificates printed with black foil, and a custom designed WordPress website.


 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy


The goal of the BKSTRENGTH website was to show off his broad range of clientele, specifically focusing on their success stories. Every client is tagged with a unique combination of reasons they work with Brian — some clients want to add muscle and get stronger, others use sessions with Brian to de-stress or lose weight. 


 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy


In addition to these testimonials, we documented Brian's athletic history to help people understand how his past has turned him into the trainer he is today. A custom, animated timeline shows his evolution from a two-sport high school athlete to a professional baseball player with the Chicago White Sox organization at spring training. 


 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy


The last feature we added to the site was a blog, titled BKVIS. Latin for “strength,” VIS gives Brian an outlet to track his experiences and motivations, as well as give him a reason to use his degree in English.


 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy


After the website launched, Brian was approached by Nike to be a trainer in the Chicago program. Nike asked all trainers to be active on social media and ambassadors of the brand and program. We chose Instagram for BKSTRENGTH and use the platform to post photos and videos from Nike workouts and client training sessions, as well as motivational quotes, BKVIS blog post shout outs and funny tidbits from Brian's personal life. 


 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

 BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

BKSTRENGTH Logo Design, Branding, and WordPress Website by Hello Gypsy

To see the full website, please visit BKSTRENGTH.COM
And follow the BKSTRENGTH journey on instagram.


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