branding, art direction + graphic design

With pride in craftsmanship, respect for Midwest food traditions and local, organic sourcing, Urban Farmer redefines the modern Cleveland steakhouse. Urban Farmer’s menu emphasizes sustainable Midwest ingredients and authentic, straightforward preparations that showcase a range of locally sourced beef. Their rustic pantry is stocked with the season’s abundance, and fresh local produce is carefully preserved and pickled, offering a homespun counterpoint to the refined ambiance. 

Our goal for this project was to promote the new Valentine’s Day offerings at the restaurant, for both the brunch buffet and special dinner. We needed to design consistent menus to match the look + feel of their everyday menus, as well as continue to raise brand awareness through social media posts and email blasts.