Logo design, branding, Illustration

Heartwise founder Lori Archbold is one of the most fun and bubbly ladies you could ever hope to meet. She started Heartwise Training when the economy was struggling but she was determined to get her business up and running. She needed her CPR/AED/First Aid classes to really stand out from the rest.

Inspired by her fun-loving, positive personality, and her love for owls, the Heartwise Training identity was born. 

We chose a bright pink instead of the usual red associated with CPR, since Lori is anything but typical, and added accents of marigold for fun. 

Custom owl and heart illustrations followed, used on business cards, stationery, as well as marketing materials.