Greenerie
Brand strategy, logo design, & brand identity
Greenerie is a retail pop-up shop + plant styling studio. When they aren't selling gorgeous plants, pots, and accessories from their truck or shop, you can find them styling Nashville homes and events. They offer design services that take the guess work out of plant parenthood. Whether it's for a private residence, or a public event, they can take any space and bring some (literal) life to it.
Our project goal was to design a simple, approachable, and friendly looking logo + brand identity for Greenerie. The brand should feel curated, aspirational, and evoke a sense of community among plant lovers (and accidental plant killers) alike.
