LOGO DESIGN, BRAND IDENTITY, WORDPRESS WEBSITE, SOCIAL MEDIA, COPYWRITING
To make BKSTRENGTH stand out, we started with a simple type treatment for his logo, emphasizing STRENGTH more so than BK, since Brian always puts his clients' and their goals above all else. We used his logos for custom Nike shirts, gift certificates printed with black foil, and a custom designed WordPress website.
The goal of the BKSTRENGTH website was to show off his broad range of clientele, specifically focusing on their success stories. Every client is tagged with a unique combination of reasons they work with Brian — some clients want to add muscle and get stronger, others use sessions with Brian to de-stress or lose weight.
In addition to these testimonials, we documented Brian's athletic history to help people understand how his past has turned him into the trainer he is today. A custom, animated timeline shows his evolution from a two-sport high school athlete to a professional baseball player with the Chicago White Sox organization at spring training.
The last feature we added to the site was a blog, titled BKVIS. Latin for “strength,” VIS gives Brian an outlet to track his experiences and motivations, as well as give him a reason to use his degree in English.
After the website launched, Brian was approached by Nike to be a trainer in the Chicago program. Nike asked all trainers to be active on social media and ambassadors of the brand and program. We chose Instagram for BKSTRENGTH and use the platform to post photos and videos from Nike workouts and client training sessions, as well as motivational quotes, BKVIS blog post shout outs and funny tidbits from Brian's personal life.
View More Work