clarity
Brand strategy, logo design, brand identity, packaging, & SquareSpace design and copywriting
Clarity candles are all natural, made from coconut wax, and hand poured in Tennessee. They use the highest quality, all-natural ingredients to help customers continue to make healthy choices and be the best version of themselves.
Clarity is deeply inspired by music and puts the heart and soul of their favorite songs into the candles they make, along with fun playlists, to give customers a creative, and fully immersive experience. They believe the meaning of life is all about the journey and not the final destination — life should be lived with intention and that having fun should be mandatory.
Our project goal was to design a happy, modern, and soulful looking logo + brand identity for Clarity. The brand should feel bohemian, vibrant, and inspire a sense of joyful living — surrounded by music, of course!
To see the full website, please visit TheClarityShop.com.
Product photography provided by client; photos by SouthWell Photo.
