Celestial + Whimsical Mood Board

Sharing a work in progress sneak peek! This celestial and whimsical mood board is the unchosen concept from a natural beauty and yoga brand I'm working on. While both the client and I loved it's airy, ethereal and serene qualities, we decided to go in a different direction. Instead, the logo + branding will be based on a more grounded and earthy, yet still ethereal, style from another concept I presented. I'm so excited to start logo sketches and to design this brand! ✨✨✨